The economic growth by corporations and our participation is killing us. They will not stop seducing us with advertizing media; it is up to every individual to figure out what and when it is enough. We all engage and love our trips to Sam’s and Starbucks, as we contribute to this madness of consuming. Look around the globe and most nations are quickly becoming a quasi version of the USA.
Queretero and many other cities are exploding with malls and shopping centers, there are new roads being built everyday connecting us to more. It is the pollution of temptation, and it is not going away anytime soon. Perhaps it is creeping in all around the rim of your town too. Today’s business plan calls it convenience and availability for the consumer. I call it denial and laziness to not reflect on what is going on. The growth brings with it a lie, and we believe the lie because we like the product, or do we?
What Lie am I talking about?
Hamburgers are a good target. For a moment imagine what is involved in purchasing a hamburger. The transport and ingredients, paper and plastic packaging, refrigeration and clean up, advertizing and noisy commercials. It is easy food and accessible around the world. Think of the waste of resources involved in the fast food business: oil for transport, water for cleanliness, chemicals which preserve, electricity to cool, waste in the land fill etc. It comes wrapped in paper, in a box, in a bag. The ingredients came out of a box, from a bag that was in a box. If you were to travel with the tomato from the seed to the bun we would be shocked. Multiply this hamburger nightmare by the pickle, bun, mayo, lettuce, cheese, ketchup etc. all of which comes from a variety of distant locations. Who invented this insanity? And why do we continue to accept it as a good thing for the planet? Before we traveled we lived in small communities with small Eco systems, where small business successfully supplied the needs of its local members. A little more meditation about how complicated it has all become might be sobering. Just slow down, cut Way Back.
Why do we choose fast and predictable over independent and unique?
When I was young, my dad had a small pasteurizing milk business which serviced a real need for milk, he provided real milk. The Miller’s Milk was inter-dependent with the community of cow owners and a small pasteurizing facility. I like to think it was environmentally friendly. Today we acclaim what is common, fast, popular and predictable over what is small, independent and unique?
Agricultural has become a worldwide industry, driven by money and power to get the consumer to bite. 90 % of the world is still eating corn and beans or rice and lentils, or potatoes and gravy. But they are all being seduced into a new kind of food which is not produced for their good but for the good of the stock holders. Locally produced food is struggling to bring new light to our easy lifestyle of buy and fast, to bring us back to a place of health. For our bodies and for our environment.
Have a No Stopping Day, eat different, don’t support the big guy.